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Our Story

Janine & Andy Elf

The birthplace of ElfNaturals was Whidbey Island, Washington in 1994. We raised our family on a small farm in Freeland. It is truly amazing when we look back and see all the moments that lead to the birth of our company. Each product grew out of a personal need from our household, and we wanted only the purest ingredients possible.

Janine’s cleaning company was the source and inspiration for our first product, Angel Scrub. It is a non-toxic, natural lavender scented household cleanser that was developed for its mild properties and its effective cleaning power.

We developed Angel Scrub over 15 years to be a safe, effective home cleaning alternative to harmful synthetic chemicals. The product made a strong impact because of its unique effectiveness. Clients would ask, “How do you get my sink and shower so clean and shiny?”

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